Let’s talk Pricing Strategies
BLAMING THE AGENT FOR THE MARKET
We’re good, but we’re not God.
NOT PUTTING THE PROPERTY IN THE BEST POSSIBLE CONDITION FOR SALE
We’ve got you covered with Staging Recommendations, Tips, Tricks and To-Do’s...But you have to do the doing.
MAKING SHOWING THE PROPERTY DIFFICULT
ShowingTime allows us to make showings scheduling easy (and custom to you if needed).
FORGETTING THAT AN EMOTIONAL ATTACHMENT DOES NOT ADD VALUE IN A BUYER’S EYES
Emotional appeal has it’s place-and we’ll help direct you on when, where, and how it’s appropriate.
REFUSING REASONABLE OFFERS EARLY ON
Ever heard, “Your first offer is often your best offer”?
Not always, but often.
RESISTING A TIMELY PRICE REDUCTION, CAUSING MARKET AGING
Let’s start by being PROactive; We’ll assess and reassess as things unfold and revise the plan as necessary.
PRICING HIGHER THAN THE COMPETITION
Let’s find the SWEET SPOT!
Finding the Sweet Spot!
15%
Above
Market
10% of potential buyers
will look at the home
10%
Above
Market
Market
Price
10%
Below
Market
15%
Below
Market
30% of potential buyers
will look at the home
As list price increases above market value, fewer buyers will look at the home. No bueno!
60% of potential buyers
will look at the home
75% of potential buyers
will look at the home
90% of potential buyers
will look at the home