Let’s talk Pricing Strategies

Seller sins Not Wins
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BLAMING THE AGENT FOR THE MARKET

We’re good, but we’re not God.

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NOT PUTTING THE PROPERTY IN THE BEST POSSIBLE CONDITION FOR SALE

We’ve got you covered with Staging Recommendations, Tips, Tricks and To-Do’s...But you have to do the doing.

MAKING SHOWING THE PROPERTY DIFFICULT

ShowingTime allows us to make showings scheduling easy (and custom to you if needed).

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FORGETTING THAT AN EMOTIONAL ATTACHMENT DOES NOT ADD VALUE IN A BUYER’S EYES

Emotional appeal has it’s place-and we’ll help direct you on when, where, and how it’s appropriate.

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REFUSING REASONABLE OFFERS EARLY ON

Ever heard, “Your first offer is often your best offer”?

Not always, but often.

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RESISTING A TIMELY PRICE REDUCTION, CAUSING MARKET AGING

Let’s start by being PROactive; We’ll assess and reassess as things unfold and revise the plan as necessary.

PRICING HIGHER THAN THE COMPETITION

Let’s find the SWEET SPOT!

Finding the Sweet Spot!

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15%

Above

Market

10% of potential buyers

will look at the home

10%

Above

Market

Market

Price

10%

Below

Market

15%

Below

Market

30% of potential buyers

will look at the home

As list price increases above market value, fewer buyers will look at the home. No bueno!

60% of potential buyers

will look at the home

75% of potential buyers

will look at the home

90% of potential buyers

will look at the home